MULTI LEVEL MARKETING

MULTI LEVEL MARKETING

BY: PARUL-19llb053

INTRODUCTION

Multi-level marketing also known as mlm .it can also be called marketing names such as referral marketing and network marketing. MLM is used as a marketing strategy widely used by column companies to sell goods and services where employees act as merchants and buyers as well as MLM revenue, flowing and flowing from this small business.

 How can we define (MLM) in India?

Multi-level marketing in our country India is a broad term marketing that takes place in India through a time network, also known as a pyramid scheme or a direct marketing system. used by companies that hire direct marketing strategies under the Direct Direct Marketing guidelines of 2016 to encourage their existing distributors to select new suppliers by providing existing distributors with an agent in the sale of new distributors. Well-known company Tupperware uses this type of marketing strategy.

How is MLM legal in India?

 Network marketing is legal in India. It also applies to multi-level marketing systems, with the exception of certain firms classified as illegal multi-level marketing, as it aims to seduce the right consumer to invest in MLM programs, and there is no real trade in goods and services star. by investors or promoters. voluntarily, there is only one word of honor that an investor will make a financial gain. however, those promises have never materialized and created significant reductions in investors. The reason the Indian government has made some kind of illegal network fraud tactics in India is to protect consumers. These network marketing programs are illegal in India under the Direct Selling Guidelines 2016 and the Prize Token and Money Circulation Schemes Act (Prohibition) 1978.

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